This became policy how?

Jay and Bill (not their names), of Marketing, often schedule marketing events here in the center. These events theoretically include a practice exam for the exam whose class is being marketed, followed by a sales pitch trying to get students to sign up for a class. All fine in theory. In practice it often devolves into let's just let the front desk people handle it, probably because they neither want to come into the center on off-hours nor hire someone else to proctor the exam and give the sales pitch.

There are a few problems with this. First, the front desk folks have several other responsibilities, none of which include marketing. Most of those responsibilities include actually being at the front desk itself, though occasionally we run down to the basement for materials. Thus, if we're to proctor an exam, we have to run in and out between out other responsibilities, and things get haphazard - the phone rings and doesn't get answered; there's no one at the desk to greet or direct incoming students; or answer questions; or scan (grade) exams of the students who want to leave, but would like their results before they go; etc.

Further, we can't spend the time in the classroom to actually delver a marketing pitch, so selling the course doesn't happen, anyway - all we have time for is to run in, start the exam or the next section, and run out. Sometimes it means that we have to choose between putting a caller on hold or letting a testing session run over.

How does this sell the course?